Win the battle of the mind
Helping brands connect with their audiences through strategic positioning and creative storytelling.
Positioning
your brand
for success
Positioning is what we want our target audience to think when they think about us.
Make it easy for them to understand why you matter.
1. Get to know your audience
We do many forms of research to better understand who your audience really is—what’s happening in their world, what they believe in, what they want and what’s holding them back.
It’s all about uncovering what makes them tick so your brand can meet them where they are.
2. Work out what you really offer them
It’s not just about what you sell—it’s about what they are buying and how it fits into your customer’s life. We help you identify the real impact you make by answering:
- What value do you truly bring?
- What emotional and functional benefits do you offer?
- What problem do you solve in a way no one else can?
3. Stand out from the crowd
Competition is tough so you can’tblend in.
We help you identify what makes you different and distinct, whether it’s in the way you speak, act or deliver your service.
Your unique strengths become your competitive edge.
4. Define a positioning that resonates
We take your strengths, benefits and unique value and match them with what your audience values most – owning your unique space in your audience’s mind.
It’s not just about making you the best – it’s about making you the best choice for your audience. The result is a customer value proposition that sets you apart from the rest.
5. Turn positioning into a plan
Once your positioning is clear, we create strategies and messaging that connect with your audience and drive action.
This means choosing the right marketing strategies and channels to make sure your message reaches the right people, at the right time, in the right way.
6. Bring your brand to life
We help you define how your brand presents itself to the world—how it speaks, acts, and connects across every touchpoint, from your website to social media and beyond.
This includes everything from your tone of voice to visual elements like colours, fonts, and imagery—creating a cohesive and memorable experience that resonates with your audience.
When everything works together, your brand becomes instantly recognisable and leaves a lasting impression.
This is where storytelling begins—transforming your brand message into something that is seen, felt, remembered and shared.
If you don’t define your position, the market will do it for you – and you might not like the result.
Put your customer at
the heart of
your story.
When your story resonates, it spreads—turning customers into advocates and conversations into conversions.
Deepen connections and make your brand more valuable with a good story.
1. Tell your story
We craft compelling stories that grab attention and make your brand relatable by following structured frameworks.
We help align your brand story with what your customers already believe and value, creating a sense of connection and belonging.
2. Build your brand narrative
Your brand isn’t just one story – it’s a series of connected moments that shape how people perceive you.
By aligning content across channels and incorporating case studies, testimonials and real-life experiences, we help create a narrative that makes your brand more relatable and human.
3. Tailor your story for every platform
Your story should adapt seamlessly across different platforms while staying true to your brand identity.
We develop content that resonates across social media, websites, video and print while ensuring consistency and adapting for context.
Each platform demands a unique approach and we craft narratives that fit your audience’s behaviour and preferences, providing a seamless brand experience.
4. Show up consistently
Consistency builds trust.
We create a strategic content framework that maintains a consistent tone of voice, look and feel across all brand communications.
By offering ongoing content planning and structuring regular storytelling through a content calendar, we ensure your messaging stays relevant, aligned and resonates with your audience at every touchpoint.
5. Create content that inspires action
A great story should drive action.
Through compelling calls to action and strategic messaging, we align your content with your brand’s goals and customer journey, encourage your audience to take the next step, turning interest into meaningful engagement.
6. Captivate with visual storytelling
A brand story isn’t just about words—it’s also about how it looks and feels.
We define your brand’s visual identity, including colours, fonts, imagery and design elements, ensuring visual consistency across all touch points.
A strong visual experience enhances your brand narrative, capturing attention, reinforcing messages and leaving a lasting impression.
Successful storytelling isn’t about pushing a narrative but aligning it with what your audience believes and values.
Kia ora, my name is Graydon.
I help businesses and individuals define their unique value and share their stories to connect authentically with their audiences.
With over 20 years of experience in marketing strategy and creative advertising, I combine strategic insight with creative execution to craft compelling narratives that drive results. My personalised approach ensures every piece of content reflects your authentic story and vision.
How we can help
Brand Positioning
Positioning is about more than just standing out—it’s about standing for something. We define your unique space in the market, ensuring your brand speaks directly to your audience’s needs, values, and desires in a way that resonates and drives connection.
Market Research & Audience Targeting
We help you understand your audience, market trends, and cultural influences to inform smarter decision-making. By diving deep into data and insights, we identify what matters most to your customers and how to position your brand for maximum impact.
Marketing Strategy
A great brand needs a clear path forward. We develop tailored marketing strategies that align with your goals, ensuring every move you make is purposeful and impactful, from messaging to execution.
Content Strategy
Content without strategy is just noise. We create strategic content plans that align with your brand’s goals, audience preferences, and platform dynamics—ensuring consistency, engagement, and impact.
Brand Identities
Your brand identity is more than a logo—it’s how people experience and remember you. We craft visual and verbal identities that capture your essence, making your brand memorable, relatable and unmistakably yours.
Key Messaging & Tone of Voice
What you say—and how you say it—matters. We define key messaging and tone of voice that reflect your brand’s personality, ensuring a consistent, authentic connection across every touchpoint.
Storytelling
We develop compelling concepts and engaging scripts that bring your brand to life through storytelling.
Whether it’s crafting a brand narrative, developing campaign messaging or scripting engaging content, we ensure your story is clear, creative and resonates.
Video Production
Bring your brand story to life with video. Whether it’s for social media, your website, or a big campaign, we create videos that grab attention, resonate with your audience and stick in their minds. It’s not just about looking good – it’s about making a real connection.
Graphic Design
We design logos, social media graphics, and marketing materials that bring your brand to life. It’s all about creating a consistent look and feel that fits who you are and connects with your audience.
Social Media Content
We create impactful social media content that keeps your audience engaged and your brand consistent across platforms. Whether it’s short-form video, eye-catching graphics, or thought-provoking posts, we help you stay relevant.
Website Development
Your website is your brand’s digital shop front. We create seamless, user-friendly websites that not only look great but also function effectively—driving engagement, conversions, and brand credibility.
AI Content Creation
Stay ahead of the curve with AI-powered content solutions that bring your brand to life with greater speed and precision. We leverage the latest AI tools to create high-quality video and image content, streamlining production while maintaining creativity and consistency.
